Lilia Pla Hurtado

Lilia Pla Hurtado has extensive experience in marketing, currently serving as Team Lead for Marketing Automation at Epicor since November 2017, where responsibilities include overseeing marketing automation activities for the International and Americas markets. Prior roles at Epicor include Product Marketing Manager focused on customer experience and Field Marketing Consultant, where Lilia designed and managed marketing initiatives. Lilia worked as a freelance marketing consultant from October 2015 to November 2017, aiding businesses in strategy development and implementation, and previously held positions such as Marketing Manager at Migesa and Marketing Coordinator at SIS CIN. Lilia holds a Master MBA in International Specialized Marketing from MSMK Madrid School of Marketing and a degree in International Marketing from Tecnológico de Monterrey, along with specialized studies at Universidad Pontificia Comillas.