Episerver, which offers AI-powered content management and commerce solutions thought its Customer-Centric Digital Experience Platform, has announced the appointment of Kirsten Allegri Williams as the company's new Chief Marketing Officer. In the role, Allegri Williams will lead global marketing and communications strategy as well as, oversee the brand consolidation for Episerver's Q4 2019 acquisitions of B2B commerce leader Insite Software™ and content personalization and analytics provider Idio™. She will report directly to company CEO Alex Atzberger.
"What attracted me to Episerver the most was the breadth of its portfolio and how clearly its digital experience solutions are tied to business growth," said Allegri Williams. "The global crisis is a turning point for every industry. There is an undeniable shift toward digital-first, which requires differentiated brand experiences and the need for CMOs, CIOs, and e-commerce leaders to rapidly adapt to changing conditions. Our customers need scalable technology with AI and actionable insights to solve real-world problems and create personalized engagement – we provide that in Episerver Content Cloud, Commerce Cloud, and, now, Intelligence Cloud."
Allegri Williams brings over 20 years of marketing experience to the team at Episerver. She most recently served as the Chief Marketing Officer at SAP SuccessFactors, where she led end-to-end global marketing strategy for two years. Prior to that, Allegri Williams held multiple senior roles during her 16 years with SAP including, Vice President of Corporate Marketing at SAP Ariba, Senior Director of Global Partner Organization, and Senior Director of North American Field Marketing. Allegri Williams began her career at Opsware and earned a B.A. and B.S. in Music and Political Science from Santa Clara University