essencemediacom
Mack Caldwell is an experienced professional in paid social media, currently serving as Associate Director at EssenceMediacom since December 2022. In this role, Mack leads the development and execution of comprehensive paid media campaigns for clients such as EY, Citizens Bank, Amtrak, and Walgreens across various verticals including financial services, travel, and healthcare. Prior positions at EssenceMediacom include Senior Associate and Associate in paid social, where achievements included winning the “Best Overall US Pinterest Campaign” at the Pinterest Pro Awards and crafting strategic recommendations. Previous experience also includes freelance writing for Out & About Magazine and editorial roles at The Hofstra Chronicle and Bandsintown Group. Mack holds a Bachelor of Arts in Journalism from Hofstra University, obtained in 2018.
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essencemediacom
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Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.