Lukas L.

Lukas L. currently serves as Geschäftsführer of the Sport- und Kulturverein (SKV-OeNB) at Oesterreichische Nationalbank since April 2023 and has been an Industry Expert at Euroleague Basketball Institute since October 2019, contributing to the Sport Business MBA program. Previously, Lukas held senior marketing positions at Sonari and MHsportsmarketing, as well as a managerial role at Projekt 21. A co-founder of Cross Over Nation, Lukas played a key role in developing youth sports programs and marketing campaigns. Lukas's experience includes sponsorship management for major events like the 2014 FIBA Basketball World Cup and a directorial position at Red Bull King of the Rock Austria. Educational qualifications include a Bachelor of Science in Sport Management and Marketing from York College of Pennsylvania, an MBA in Communications Management from FHWien der WKW, and a Master in Sports Management and Marketing from Università Ca' Foscari Venezia.