Cels Cardona is a Senior CRM Specialist at Europcar Mobility Group since April 2022, focusing on enhancing user lifecycle journeys across multiple brands including Goldcar and Europcar On Demand. Previous experience includes leading the Digital Marketing team at Mude Sports, managing growth initiatives at nixi1, and spearheading online marketing strategies at LiveEdu, where a successful ICO raised $10 million in under two weeks. Cels also served as CRM Team Lead at CupoNation, overseeing migration projects and customer communication strategies, and held various marketing and purchasing roles at Iddink Spain. Cels holds a Master of Science in International Management and a Bachelor of Business Administration from Esade, along with a study abroad program at Indiana University.
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