Hafiz Zubair is a skilled product marketing professional with extensive experience in B2C and B2B sectors, currently serving as a Product Marketing Manager B2C at Europcar Mobility Group since August 2022. Hafiz has demonstrated strong leadership by managing cross-functional teams to implement impactful go-to-market strategies and enhance operational efficiency. Previously at Europcar, Hafiz developed targeted market segmentation strategies for B2B clients and utilized data analytics to drive business growth. Prior experience includes significant roles at Nissan Motor Corporation, where Hafiz led product launches and contributed to the go-to-market strategy for various vehicles while also performing competitive pricing analysis. Additional experience includes consulting for Smart'N'Go and working in marketing operations at Habib Construction Services, complemented by a Master's in General Management from Aix-Marseille Graduate School of Management and a Bachelor's in Metallurgy and Materials from the University of the Punjab.
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