Gary Lattke

Gary Lattke is an accomplished creative professional with extensive experience in branding and design across various industries. Currently serving as the Creative Director at Highsman since May 2021, Gary leads a team in developing impactful marketing strategies that connect cannabis and sports. As CMO/Brand Director at Bemo Corporation since June 2020, Gary offers marketing and branding expertise for a new technology startup. Additionally, as Creative Director and President of Ideatomica, Gary oversees a full-service branding studio, serving diverse sectors. Gary also owns a franchise of European Wax Center and has held positions as a Senior Graphic Designer at Greenlane, LLC, and Digital Art Director at OutOfTheBlue Advertising. A graduate of the University of Florida with a BFA in Graphic Design, Gary's early experiences include roles as a Web Graphic Designer and Graphic Designer for educational institutions and museums.