Jennifer Turner

Vice President at Everguard.ai

Jennifer MacDonald Turner has a wealth of experience in the field of marketing and operations. Jennifer began their career in 2003 as a Senior Channel Marketing Specialist at Websense before moving on to ESET in 2007 as a Marketing Communications Manager. During their time at ESET, they developed a comprehensive annual corporate B2B marketing plan and managed all aspects of communication, media, web, events/national trade shows, and demand generation. In 2009, they moved back to Websense as a Senior Manager of North America Marketing Operations, where they drove pipeline creation of cloud and on-premises internet security solutions for channel and direct sales teams for all North America through demand and lead generation.

In 2011, Jennifer began working at Anametrix, Inc. as a Director of Marketing. There, they developed and managed an integrated plan that included promotions and programs to generate leads and sales opportunities for channel partners. Jennifer also designed marketing strategies in support of SaaS analytics software solution, managed messaging, positioning, and branding, and created all brochures and collateral, including copywriting of actual materials.

In 2014, Jennifer became the Director of Marketing at Securematics, where they created, launched, and managed channel partner marketing and sales strategies, communications, and programs that generated demand and achieved financial goals across vendor mix. During their time there, they increased channel partner sales by 20% through creation of collateral, sales tools, and training programs that ensured support for partners and drove pipeline to close.

In 2016, Jennifer moved on to Netradyne as a Senior Director of Business Operations, where they maximized revenue and profit through analytics driven insights across materials planning, logistics, process improvements, business applications, and reporting. Jennifer also implemented business applications to track and manage sales demand and analyzed and forecasted sales pipeline to garner insights that ensured accurate procurement and inventory levels.

In 2017, Jennifer founded JMac Marketing, where they accelerated demand and partner programs for clients. Jennifer increased US partner engagement (selling and co-marketing) by 25% and doubled new reseller signups through creation of teaser emails and vertically/geo-focused marketing campaigns, designed new customer welcome programs and lead tracking and management processes, and facilitated tradeshow support (signage, leads, etc.).

Most recently, Jennifer has been the Vice President of Operations at Everguard.ai since 2020. In this role, they have steered operational strategy and processes while scaling for growth driving collaboration and alignment across engineering, product, sales, and marketing through key program initiatives and training. Jennifer has also spearheaded and negotiated partner program implementation integrating a third-party sensor into existing solution resulting in immediate impact for customers through co-marketing, revenue, support, ordering, etc.

Overall, Jennifer MacDonald Turner has over 17 years of experience in the fields of marketing and operations, with roles ranging from Senior Channel Marketing Specialist to Vice President of Operations. Jennifer has a proven track record of success, having increased channel partner sales by 20%, increased US partner engagement by 25%, and increased sales pipeline by $10 MM.

Jennifer MacDonald Turner holds two degrees from The Ohio State University Fisher College of Business, a BSBA in Marketing and a Bachelor's degree in Business, Management, Marketing, and Related Support Services. In addition, they have obtained five certifications from various institutions, including MECLABS Email Messaging Certification from MECLABS / MarketingSherpa in January 2014, Lead Management Certification (Capture, Qualify, Nurture) from MECLABS / Marketing Sherpa in April 2013, Effective Product Marketing from Pragmatic Marketing in February 2013, Product Launch Essentials from Pragmatic Marketing in February 2013, and Core Concepts in Channel Partner Marketing from Sirius Decisions in September 2012.

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Timeline

  • Vice President

    January, 2020 - present

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