Lana Erceg

Lana Erceg is an experienced marketing professional with a strong background in consumer healthcare and trade marketing. Currently serving as Business Unit Manager for Consumer Healthcare at Ewopharma since June 2021, Lana previously held roles as Product Manager at both Ewopharma and Oktal Pharma, where responsibilities included strategic planning, P&L management, market promotion, and the execution of marketing initiatives across multiple countries. Prior experience includes positions at Unilever, PepsiCo, and RB, encompassing roles in shopper marketing, trade marketing, and regional sales excellence. Lana holds a Master's degree in Economics from the University of Zagreb.