Fidji Simo is the Head of the Facebook App, where she leads the development and strategy for the Facebook App, including News Feed, Stories, Groups, Video, Marketplace, Gaming, News, Dating, Ads and more. Fidji joined Facebook in 2011. She has been a core driver of Facebook’s mobile monetization strategy and led the team in charge of developing ad formats for mobile. She has also made video a critical part of the Facebook experience, from rolling out videos that autoplay in News Feed, to building and launching Facebook Live and Watch. Prior to Facebook, Fidji joined eBay in 2007, as part of the Strategy team. She holds a Master of Management from HEC Paris and spent the last year of her Master program at UCLA Anderson School of Business. She serves on the boards of Cirque du Soleil, and of Women in Product, a non-profit she co-founded to help women reach leadership positions in product management. Fidji grew up in the south of France, and now lives in California with her husband and daughter.