Darren Paul Hele

Darren commenced his career at Pleasure Foods Limited while studying for and completing a BCom. After participating in the management buyout of Pleasure Foods in 1996 he held executive roles at Whistle Stop and Wimpy before joining Famous Brands in 2003. He served as Managing Director of Wimpy in South Africa and later in the United Kingdom.

Darren was appointed Chief Operating Officer – Franchising division in May 2011 and in January 2013 assumed the position of Chief Operating Officer of the Group. With effect from 1 March 2014, Darren assumed the role of Chief Executive Officer – Food Services. Darren was appointed Chief Executive Officer with effect from 1 March 2016.