Digital agriculture company Farmers Edge has expanded its executive team, welcoming Aaron Robinson as its first Chief Revenue Officer. Mr. Robinson will help to consolidate the company’s momentum, guiding revenue strategies and leading a sustainable growth trajectory, reporting to company co-founder and CEO Wade Barnes.
“I am thrilled to welcome Aaron to the leadership team at Farmers Edge as we continue to expand our portfolio of clients and invest in our company’s next phase of growth and development,” said Mr. Barnes. “The force behind our products is our people, and with his tactical leadership style, industry foresight, and unrivaled experience, we can bridge new relationships and opportunities that create modernized revenue streams for our growers, investors, and partners.”
Mr. Robinson is a recognized business strategist, with 20 years of experience working with global agriculture companies such as Monsanto and Bayer Crop Science. He has leadership experience in a range of roles, including technology, relationship management, brand and e-commerce positions.
“I’ve been following Farmers Edge success story for years and have tremendous respect for their agricultural innovations and team-driven culture,” said Mr. Robinson. “Their independent approach and ability to put customers’ needs at the forefront of every breakthrough technology they bring to market, is completely unique and supports all facets of agriculture to help ensure economic security, food traceability, and environmental sustainability worldwide. I look forward to continuing to strengthen the company’s customer experience as we take performance to the next level and am confident in the lucrative opportunities we will create together.”