Farmstead helps you eat healthy while saving you time and money. 

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Farmstead

Jamie Feuerman is the Head of Purchasing & Merchandising at [Farmstead](/org/farmstead), a digitally native ecommerce grocer. Jamie is responsible for market research, product onboarding, vendor sourcing, contract negotiations, pricing and merchandising.

 Jamie has deep expertise in all product categories and is skilled at building unique assortments that appeal to a broad demographic. Jamie is a data-driven leader who is adept at cross-functional partnerships with marketing and digital teams to co-create and influence customer experience.
 
Under Jamie’s leadership, [Farmstead](/org/farmstead) has achieved CM positive baskets with a sku count 5% of the average chain grocer, while doubling AOV in their flagship Bay Area market. Jamie has also developed a strategy for visual merchandising to create a more engaging/frictionless customer experience.

Jamie has built a successful merchandising team and supply chain from inception to steady state, leveraging both local and national suppliers. Jamie is an experienced negotiator who has successfully negotiated pricing, trade dollars and agreements with suppliers.

Jamie Feuerman attended [Brandeis University](/org/brandeis-university) for their Bachelor of Arts in English and then went on to attend the University of California, Los Angeles - School of Law for their Doctor of Law.

Jamie Feuerman reports to Pradeep Elankumaran, Co-Founder & CEO. Some of their coworkers include Paul Johnson - Head of Operations Excellence, Michael Groble - Head of Engineering.

Jamie Feuerman

In this role, Mr. Johnson is tasked with taking [Farmstead](/org/farmstead)’s already pioneering online grocery software operations and helping to scale it into a world class system to accommodate [Farmstead](/org/farmstead)’s rapid expansion throughout the U.S.

Before joining [Farmstead](/org/farmstead), Johnson served as Operations Director for U.K.-based Atom Supplies, where he transformed work practices to deliver rapid improvements in warehouse, product development and software development processes, leading to record high single-day shipments, and supporting 40 percent annualized business growth. Before that, he was Director of engineering at Netflix where he was tasked with strategic and management responsibility for the DVD division’s Engineering group, including the hardware and software automation powering millions of DVD envelope returns per day.

Paul Johnson

Michael Groble is the current head of engineering at [Farmstead](/org/farmstead). Prior to [Farmstead](/org/farmstead), they were the director of engineering at [Home Chef](/org/home-chef) from January 2018 to May 2020. Before that, they were the director of engineering at [Deliveroo](/org/deliveroo) from April 2015 to January 2018. 

Michael has also worked as an intelligent systems architect at [Motorola Solutions](/org/motorola-solutions) from July 1997 to December 2013, and as a software development lead at [Lockheed Martin](/org/lockheed-martin) from January 1990 to July 1997.

Michael Groble has a BS in Aerospace Engineering from the University of Illinois Urbana-Champaign and MS degrees in Computer Science - Machine Learning and Aerospace Engineering from Columbia Engineering.

They are on a team with Paul Johnson - Head of Operations Excellence, Jamie Feuerman - Head of Purchasing & Merchandising. Michael Groble reports to Pradeep Elankumaran, Co-Founder & CEO.

Farmstead

Org chart

Teams

Leadership Team

CEO and Executive Team

Founding Team

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