Benedicto Cortes IV

Benedicto Cortes IV is an accomplished trade marketing and channel development professional currently serving as the Country Trade Marketing Manager for Ferrero in Singapore, Malaysia, and the Philippines since October 2020. In this role, Benedicto leads the execution of trade marketing strategies and annual Go-To-Market plans while driving the My Perfect Store initiative. Previously, Benedicto held various positions within Ferrero, including Channel Development Manager for National Key Accounts and E-Commerce, focusing on business planning and performance analysis. Benedicto's extensive experience also includes roles at Froneri, where management of sales operations and product relaunches occurred, and at Monde Nissin Corporation, where contributions to channel development and operations were made. Early career experience includes account management at Robinsons Land Corporation. Benedicto holds a Bachelor of Science in Business Administration with a major in Financial Management from De La Salle Lipa.