Lara Allan

Lara Allan serves as the Team Lead of Growth Marketing & Technology at Finnair since January 2022, having previously held the role of Digital Sales & Marketing Manager for Europe and the US. Prior to Finnair, Lara was with Carnival Corporation from January 2019 to December 2021 as Digital Marketing Manager and Product Owner of Personalisation, contributing to P&O Cruises Australia's leadership in travel experiences. Lara's career includes roles as Digital Marketing Manager at Resolution Media, where a strong focus on digital strategy was employed, and Digital Manager at Trippas White Group, known for its hospitality services. Earlier experience includes positions with Loves Data and Blue Planet Public Relations. Lara is currently pursuing a Master's degree in Commerce with a focus on Marketing at Macquarie University, having already completed a Bachelor's degree in Media and Communications.