Pasi Hakala

Pasi Hakala possesses extensive experience in partnership management and marketing within the travel industry, having held various roles at Finnair from December 2008 to December 2011, including Manager of Partnerships, Partner Manager, and Product Manager. Key responsibilities included overseeing the acquisition and management of Finnair Plus partners, negotiating contracts, and driving internet sales and loyalty program initiatives across Finland and neighboring regions. Prior experience at Area Travel Agency from January 1997 to October 2007 involved managing key corporate client portfolios, leading B2B marketing efforts, and launching STA Travel operations in Finland. Pasi Hakala holds a Specialist Qualification in Management from Mercuria Business School and a Bachelor's Degree in Tourism and Travel Services Management from Haaga-Helia University of Applied Sciences.