Carrie Crandall

Carrie Crandall is a seasoned marketing professional with extensive experience in integrated marketing strategies across various sectors. Currently serving as SVP and Director of Integrated Marketing at First Horizon Bank since July 2019, Carrie leads a team focused on executing omnichannel marketing initiatives that align with the bank's regional and business goals. Prior roles include Senior Marketing Manager for Commercial Marketing at First Tennessee Bank, where strategic marketing for small business and middle market banking was managed, and Director of Marketing at ServiceMaster Clean®, overseeing B2B marketing direction and brand equity. Early career experience includes positions at First Data Corporation, BCN Associates, and freelance web design, complemented by a Master’s degree in Mass Communications from the University of Florida and a Bachelor’s degree in Technical Communications from Clarkson University.