Jason Scott is a visionary leader in financial services, currently serving as SVP and Director of Marketing Technology & CRM at First Horizon Bank, where they focus on enabling data-driven, personalized customer experiences. Since 2019, Jason has built and directed the MarTech and Marketing Operations organization, implementing a robust CDP strategy for both B2B and B2C audiences. Prior to this role, they served as VP, Marketing Consultant at First Tennessee Bank, where they led multiple Salesforce-based marketing technology solutions. Jason earned an MBA and a BBA in Management Information Systems from The University of Memphis.
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