Mark Silverio

Mark Silverio has been with Fitbit since November 2011, serving as Senior Vice President, Americas Sales & Global Marketing. In this role, they are responsible for driving company strategy focused on Go to Market execution and product strategy. Mark also leads the Brand, Marketing, and Product Marketing teams with a global focus, in addition to the Sales and Channel Marketing teams in the Americas Region. Mark has been instrumental in driving both direct and channel revenue growth and brand strategy as Fitbit evolves from a fitness devices company to a health-focused, integrated devices and services company.

Prior to joining Fitbit, Mark was with TomTom, Inc. from August 2008 to June 2011 as Vice President, US Channel Sales. In this role, they were in charge of revenue generation and sell-through activities for the US region of this world-leading supplier of navigation products and LBS services. Mark successfully managed a sales team responsible for expanding US market share from 21% to 27% in 2010. Mark also developed and maintained profitable senior-level relationships with key channel partners such as Amazon.com, Best Buy, Radio Shack, Staples, Target and Walmart.

Mark Silverio completed their undergraduate studies at Boston College Carroll School of Management, where they earned a Bachelor's degree in Marketing. Mark then went on to complete their education at Colby College.

Mark Silverio reports to James Park, CEO, President & Co-Founder. They are on a team with Des Power - Managing Director, Fitbit International, Jonathan Oakes - SVP, Product, and Dave Quong - EVP, Business Operations & Strategy.