Lauren Willmot is a CRM Executive at FitFlop, currently focusing on the planning, execution, and optimization of multi-channel campaigns across email and SMS to enhance customer engagement and commercial performance in a dynamic eCommerce setting. Previously, Lauren held roles as a CRM Assistant at Charlotte Tilbury Beauty and The White Company, where responsibilities included managing email campaigns, audience segmentation, and driving CRM strategy through competitive analysis and stakeholder collaboration. Additionally, Lauren has experience coordinating campaigns, briefing creative assets, and conducting performance reporting, complemented by a Bachelor's degree in Business and Management with Industrial Experience from the University of Exeter.
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