Laurence Breynaert

Laurence Breynaert is a commercial deputy at Flanders Investment & Trade since September 2024. Previously, Laurence served as a content optimization manager and content strategist at Inkitt from September 2022 to September 2024, where responsibilities included managing end-to-end content optimization projects, conducting quantitative research on reader behavior, and utilizing AI tools for content testing. From September 2018 to September 2022, Laurence held the position of logistics performance manager at Delhaize Belgium, focusing on automation and leading the creation of standardized KPI dashboards. Laurence also participated in a two-year management trainee program at Delhaize, co-founding the Delhaize Data Lab. A strategy consulting intern at Mastercard in 2018, Laurence provided insights on enhancing retention on a donation platform. Educational qualifications include a master's degree in Marketing Management from Vlerick Business School and two master's degrees in People & Organization and Business Administration from Ghent University, along with a bachelor's degree in Business Administration from the same institution.