Pete Codling

Head Of Design at FloodFlash

Pete Codling is the Head of Design at FloodFlash. Pete has over 10 years of experience in design, with a focus on digital and physical product development. Pete has a background in engineering and holds an MA/MSc from the Royal College of Art.

Pete Codling has been with FloodFlash for 4 years and 4 months, where they have held the positions of Head of Design, Head of Hardware Design, and Creative Director. In their time with the company, they have led the design team through discovery workshops and detailed UX/UI development. Pete has also launched the mass-market B2C customer web-app and B2B portal for parametric insurance policy configuration.

Prior to FloodFlash, Pete Codling was with FutureNova for 2 years and 11 months as their Design Director and Senior Product Designer. In this role, they provided design leadership across software and hardware development, marketing, and operations. Pete was responsible for the e-commerce platform design and delivery through Qual research, UX/UI design, and Wordpress implementation. Additionally, they built digital marketing funnels and data-analytics to grow revenue to 18 countries and sales increase of 50%.

Pete Codling has also held positions at Dyson as a Design Engineer and at 2h offshore engineering as a Designer. Pete started their career as a Junior Designer at PDD Group Ltd.

Pete Codling is a graduate of the Royal College of Art, where they studied Innovation Design Engineering. Pete also holds an MSc from Imperial College London in the same field. Prior to their studies at the Royal College of Art, Codling earned their Bsc in Product Design from the University of Brighton. In addition to their formal education, Codling has also participated in educational programs offered by the British Library.

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Previous companies

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Timeline

  • Head Of Design

    Current role

  • Product Development

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