Food and beverage marketing agency Foodmix Marketing Communications has welcomed Michele Underwood to its team as Executive Creative Director. In her role, Ms. Underwood will design and implement campaigns for both B2B and B2C clients, with a focus on storytelling.
"We were especially impressed with Michele's strong track record of developing comprehensive campaigns that work together across all mediums to tell a story. Her attention to detail and understanding of what drives engagement—and ultimately ROI—drove our decision to have her lead our creative department," said Foodmix Marketing Communications CEO Dan O'Connell. "We look forward to bringing our clients the elevated creative that Michele will lead our team to produce."
Ms. Underwood has assisted Foodmix Marketing Communications as a freelancer since 2019, and has a diverse background working on campaigns for brands including Johnsonville Sausage, Butterball, Babybel Cheese, Illinois Office of Tourism and The Paper & Packaging Board. She has also collaborated with agencies such as Cramer-Krasselt, J Walter Thompson and Y & R Chicago.