Holly Briedis

Holly Briedis is the Executive Vice President, Chief Digital Officer at Fossil, responsible for leading Fossil Group's digital initiatives.

Holly brings more than 15 years of experience in digital marketing and retail to Fossil Group. In her previous role as a Partner at McKinsey & Company, she led the Omnichannel and Customer Experience practice for Retail in North America, advising global consumer companies on driving profitable growth. She brings a deep knowledge of customer-centered transformations, focusing on e-commerce and omnichannel growth, digital marketing, loyalty and CRM.

In addition to her professional work, Holly is passionate about educational equity. She has served on the Board of Directors for both KIPP Miami and KIPP Texas Public Schools for the past six years. She was also a founding member of LaunchU, a Chicago-based educational nonprofit focused on improving college prospects and educational opportunities for underserved youth. She is also a graduate of Northwestern University's Kellogg School of Management, and received her undergraduate degree, with honors, from the University of Michigan.