Dipita Chakraborty

Chief Practice Officer, CPG at Fractal

Dipita Chakraborty is the current Chief Practice Officer, CPG at Fractal. Dipita has also been with the company in the past as a Senior Client Partner, CPG Practice & Digital Transformation from October 2017 to December 2020. Prior to their work at Fractal, they were with Nielsen from February 2014 to January 2017 as their SVP, Global Analytics Lead for Strategic Clients. There, they were responsible for analytics programs like Marketing ROI, Shopper and Pricing Analytics and worked as a strategic advisor to clients on marketing decisions, new launches, and global growth opportunities.

Dipita Chakraborty reports to Srikanth Velamakanni, Co-Founder, Group Chief Executive & Vice Chairman. Dipita Chakraborty works with Dylan Dias - Founder & Chief Executive Officer, Neal Analytics, Prithwish Dev - VP, Global Client Development, and Mrunali Majmudar Sathe - Chief Practice Officer, Consumer Packaged Goods.

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  • Chief Practice Officer, CPG

    Current role

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