Fernando Barbella is a seasoned professional in the fields of creativity and digital innovation, currently serving as Managing Director of Creation and Partner at Fraser since August 2018. With notable experience as a Jury Member for The FWA and The Webby Awards, as well as a faculty member at Invader Institute and mentor at the Barcelona School of Creativity, Fernando plays a significant role in shaping the next generation of creative talent. Prior positions include Executive Creative Director at SevenC3, Global Creative Director at J. Walter Thompson, and Co-Founder/Digital & Innovation Advisor at BAG, where Fernando led integrated campaigns for major clients such as Microsoft, Nestle, and Audi. Fernando holds a Bachelor of Science from the University of Buenos Aires, completed between 1993 and 1998.
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FRASER
FRASER is an independent, owner-managed creative agency that was founded in Berlin in 2018 and now has offices in Berlin, Zurich, Cape Town and Dubai. As an international agency with digital DNA, we develop zeitgeist communication with ambitious brands. Shaped by digital culture, we uniquely combine award-winning creativity, technology and distribution to achieve maximum effectiveness. Our clients include brands such as UBS, Ferrari, Commerzbank, Bosch, Selecta, NY Pizza and comdirect.