Paola Facco

Paola Facco serves as the Trade Marketing Director at Fratelli Branca Distillerie since October 2023. Prior to this role, Paola held various positions within ILLVA Saronno Holding SpA from September 2002 to September 2023, including Liquors & Wines Trade Marketing Director for the Italian market, Global Wine Trade Marketing Director, and Head of Trade Marketing, overseeing activities for both GDO and Traditional channels. Additionally, Paola was responsible for the entire portfolio of spirits and liquors, supporting promotional activities for Disaronno across Europe, the USA, and Canada. Earlier experience includes serving as Consumer Marketing Manager at Unichips Group, where Paola launched new product concepts for snack and bakery brands, and as Group Brand Manager at Arexons, focusing on innovation and portfolio management for DIY products. Educational qualifications include a Master in Marketing from SDA Bocconi and a degree in Economics from Università Cattolica del Sacro Cuore.