Tamara Lathuille

Tamara LATHUILLE is a professional with extensive experience in CRM and marketing, currently serving as Responsable CRM - parcours digitaux at Croix-Rouge française since January 2022. In this role, Lathuille focuses on enhancing customer experience by advising various departments on relationship marketing strategies, managing data flows, and developing recruitment campaigns for new volunteers. Previous positions include Responsable CRM & Data at NAF NAF, where responsibilities encompassed client database management and campaign execution, and Chef de projet marketing client at Groupe Pomona, overseeing the national marketing plan for commercial restoration. Additional roles at Carrefour, Université Paris-Sud, and other organizations highlight expertise in project management, data analysis, and customer engagement. Tamara LATHUILLE holds multiple advanced degrees in marketing and business management from prestigious institutions.