Xenia Kolokonte

Xenia Kolokonte is an experienced marketing professional with over a decade of expertise in media management and digital marketing. Currently serving as Media Manager at FrieslandCampina since January 2011, Xenia drives engagement through innovative campaigns and defines social media strategies aligned with brand objectives. Previous roles include Digital Marketing Manager and Brand Activation Manager for Better Nutrition, where strategic planning and integrated marketing communications were key responsibilities. Prior experience includes a position as Junior Brand Manager at Coca-Cola Hellenic Bottling Company, focusing on business planning and brand strategy and roles in the PR Department at EMI Music, where Xenia managed public relations and event planning. Xenia holds an MSc in International Marketing Management from the University of Leeds and a BSc in Operations Research & Marketing from Athens University of Economics and Business.