Kelli Goss

Director, 2-10 Strategy at Frontdoor

Kelli Goss is an accomplished marketing leader with extensive experience in digital marketing, product management, and CRM. Currently serving as the Director of CRM at Frontdoor, Inc., Kelli manages Salesforce platforms and teams across multiple brands, including 2-10 and American Home Shield. Prior roles include Senior Director of Digital Marketing at 2-10 Home Buyers Warranty, where Kelli developed strategies for customer acquisition and revenue growth, as well as Director of Product Management and Director of Analytics & Operations at Alaska Airlines, focusing on eCommerce and analytics. Kelli's career began at Alaska Airlines in 2000, with progressive roles leading to expertise in digital marketing and revenue management. Kelli holds a Bachelor of Science in Psychology from Central Washington University.

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