Lauren Weatherall

Lauren Weatherall has over ten years of experience in marketing and consulting, with a focus on digital and growth marketing. Lauren is currently working as a Senior Director of Marketing at CRS, where they manage data-driven demand generation strategies and implements marketing automation software.

Before joining CRS, Lauren worked as a Digital Marketing Consultant for various startups and companies, providing marketing strategy and execution for software, technology, and wellness ventures. Lauren has experience in managing marketing launches, rebranding brands and websites, and establishing marketing technology stacks and growth plans.

Lauren also served as the Director of Marketing at Front Finance, a fintech startup, where they led the content and PR strategy and managed a team of up to 15 resources. Lauren was responsible for expanding the app's reach and brand awareness.

Prior to that, Lauren worked at TinderBox (later Octiv), a sales productivity software company, where they started as the Head of Marketing and grew with the company from 10 to 50 employees. Lauren'sresponsibilities included managing budgets, KPIs, marketing strategy, martech stack, sales enablement, customer and partner marketing, website optimization, content marketing, and PR.

Lauren also has experience in founding and managing Linking Indy Women, a women's networking group in Indianapolis, where they increased membership and organized monthly events.

Lauren began their career as a Production Intern at The Colbert Report, where they gained experience in audience interaction, scriptwriting, and digital marketing campaign management.

Overall, Lauren Weatherall has a strong background in marketing strategy and execution, with a focus on digital and growth marketing. Lauren has worked with various companies, ranging from startups to established tech companies, and has a proven track record of driving results and growth.

Lauren Weatherall attended DePauw University from 2006 to 2010, where they earned a Bachelor of Arts degree in Communication & Spanish. In August 2013, they obtained certifications in Pragmatic Marketing - Foundations, Pragmatic Marketing - Launch, and Pragmatic Marketing - Market from the Pragmatic Marketing/Institute.