Sports-focused live TV streaming provider fuboTV announced the appointment of Diana Horowitz as the company's first-ever SVP of Ad Sales. fuboTV, which launched in 2015 as a soccer streaming provider, has since evolved now, providing a wide array of sporting as well as news and entertainment content.
As SVP of Ad Sales, Horowitz will manage the advertising sales team, ad operations and overall sales strategy, for both fuboTV and linear channel fubo Sports Network. fuboTV has seen strong ad revenue growth in recent years, increasing 201% year over year in 2019, and Horowitz will look to continue the trend by growing the compaby's direct and programmatic relationships. She will be based out of New York City and report directly to fuboTV Co-founder and CEO David Gandler.
"I've known Diana since our days at Scripps Network Interactive and am thrilled she has joined fuboTV to lead our national ad sales and ad operations," said Gandler. "Advertising is a growing revenue stream for fuboTV alongside subscriptions. I'm confident Diana will help us build a complete ad sales operation that offers brands multiple opportunities to engage with our streaming platform and our original programming."
Horowitz brings over a decade of media and advertising experience to the team at fuboTV. She previously held senior media roles at IBM, Comcast, Scripts Network Interactive, and The New York Times and will look to leverage her experience here to continue to push fuboTV's growth.
"I am thrilled to be joining fuboTV at this incredibly exciting time for the company and the media industry," said Horowitz. "A leader in media innovation since its inception, fubo provides an unparalleled platform for advertisers to reach a highly engaged audience in a premium connected television environment. fuboTV's powerful combination of premium channels and programming, coupled with industry-leading advertising technology and targeting capabilities, makes it uniquely positioned for growth in today's rapidly transforming media landscape, where CTV has become the primary screen."