Lewis Hickford

Lewis Hickford is a seasoned public relations professional specializing in sports marketing, with extensive experience working with high-profile clients in football, cricket, rugby, and other sports. Currently serving as the Senior Account Director at Fuse since August 2018, Lewis leads UEFA partner accounts for FedEx and Enterprise Rent-A-Car, focusing on their engagement in the UEFA Champions League and Europa League, while also managing licensing deals for Panini. Previous roles include Account Director and Senior Account Manager at Fuse and a stint as Football Publicist at The Sports PR Company. Lewis holds a Bachelor of Science degree in Sports Development and Coaching Sciences from Bournemouth University.