Siobhan Whelan

Head Of CRM at FutureLearn

Siobhan Whelan has a strong background in CRM and email marketing. Siobhan is currently the Head of CRM at FutureLearn since March 2022, where they lead the CRM channel cross-functionally and implemented a new marketing automation tool. Prior to that, Siobhan was the CRM Lead at FutureLearn from May 2020 to March 2022, where they professionalized the CRM function and team. Siobhan also worked as a CRM Lead at Craft Clubs from April 2018 to May 2020. Siobhan previously held roles as an Email Marketing Specialist at Moss Bros. Group Plc from May 2017 to April 2018, an Email Manager at Exodus Travels Ltd from June 2015 to December 2016, and an Email Marketing Executive at Macmillan Education from March 2014 to June 2015. At Macmillan Education, they planned and delivered email campaigns, implemented data segmentation, and conducted data analysis on email metrics.

Siobhan Whelan pursued their education at Goldsmiths College, University of London. From 2008 to 2012, they completed their Bachelor of Arts (BA) degree in English. Siobhan later continued their academic journey at the same institution and obtained a Master of Arts (MA) degree in Modern Literature in 2011-2012.



  • Head Of CRM

    March, 2022 - present

  • CRM Lead

    May, 2020

View in org chart