Cannabis marketing and software company Fyllo has announced Christie Hefner has been added to its Board of Directors. Ms. Hefner is joined at the company by three new strategic advisors: Samantha Skey, SHE Media CEO; Shane Atchison, Wunderman Thompson North America CEO; and Joe Raaen, Annalect/Omnicom Media Group Director of Global Strategic Partnerships and Programmatic Data Strategy.
"We're thrilled to add Christie to our Board and have Samantha, Shane and Joe join our team," said Fyllo Founder and CEO Chad Bronstein. "As the cannabis industry matures, there's a new urgency for brands and marketers that work in highly competitive marketing spaces to reach this audience. We're excited to lean on their expertise as we help marketers and brands unlock new growth with new audiences."
Ms. Hefner is the former Chairman and Chief Executive Officer of Playboy Enterprises who currently serves as a director or strategic advisor to a range of companies, including Hatchbeauty Brands, where she is board chair.
"One pillar of both the Playboy Philosophy and the Hugh M. Hefner Foundation, which I Chair, was ending the war on drugs,” said Ms. Hefner. “It's been exciting to see the dramatic shift in recognition of both the health benefits of cannabis and the inequities of the cost of the drug war. Fyllo is very well positioned to both aid the growing number of large and successful companies in the cannabis space, and, even more, in opening up valuable ways for all brands to reach this dynamic market segment. I am pleased to be joining the board of this fast growing, dynamic company."