Alani Garcia

Alani Garcia is a seasoned professional in eCommerce and digital merchandising with extensive experience in managing operations and optimizing performance. Currently serving as the Digital Merchandising & Optimization Manager at G-Star RAW since April 2022, Alani oversees eCommerce activities for North America, encompassing website design, promotional setup, and conversion optimization. Prior to this role, Alani worked as an International Sales Assistant at Caleres, Inc., where responsibilities included managing order entry and assisting in brand portfolio expansion across global markets. Previous positions also included Ecommerce Coordinator at Steve Madden, Executive Assistant at the Long Island Hispanic Chamber of Commerce, Events Coordinator at the National Association of Hispanic Healthcare Executives®, and Style Guru Intern at CollegeFashionista. Alani holds a Bachelor of Science in Fashion and Textiles from SUNY Oneonta and an Associate of Arts and Sciences in Fashion Business Management from the Fashion Institute of Technology.