Greg Lazaroff

Greg Lazaroff, MBA, currently serves as Chief Operating Officer at G3 Marketing, leading the G3 College & ProCampsU division with a focus on experiential marketing events involving collegiate student-athletes. Prior experience includes roles as Strategic Publisher Account Manager at ConsumerTrack, Inc., where management of Fortune 100 Strategic Publishers was central, and Director of Strategic Partnerships, Sales and Business Development at Premier Health Care, achieving substantial revenue growth and exceeding quotas. Additionally, Greg held significant positions at Google and the National Basketball Association, developing strategic partnerships and overseeing sponsored content activation, respectively. An early career at Sports Illustrated included contributions to substantial revenue growth. Greg holds a JBA in Journalism and Strategic Communications from the University of Wisconsin-Madison and an MBA from UNC Kenan-Flagler Business School.