Brad Simms

Brad is best known for his BMW motorcycle, signature orange plaid, and his unhealthy obsession with YETI (the brand, not the snow ape). Brad founded GALE in 2014 with a vision to bring together great people with great clients to produce great work. He is passionate about partnering with clients to bring creative concepts, innovative approaches, and new business models to reality. Prior to starting his own agency, Brad spent 20 years at top agencies and consultancies, including 13 years at SapientNitro where he served as SVP and Managing Director for Canada, the American Midwest and West.