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Chief Marketing Officer at General Electric
Boff is GE’s Chief Marketing Officer and Vice President, Learning and Culture. She leads global marketing, communications, brand, content and sponsorship, while also managing GE’s learning & development work at GE Crotonville, aligning the company’s brand to reflect its culture. Under Boff’s leadership, GE’s marketing campaigns and fresh approach to media and content have enhanced the company’s brand and recruitment efforts. GE has been recognized on numerous occasions for its innovative approach to brand marketing including recognition as AdWeek’s hottest digital marketer and a coveted Cannes Grand Prix Award in 2016. Passionate about all things digital and the future of media, Boff is recognized as one of today’s most influential CMOs. She was named 2017 AdWeek Grand Brand Genius. She is a 2016 Matrix Award winner, CDO Club’s 2016 US Chief Digital Officer of the Year and #5 on Business Insider’s 50 Most Innovative CMOs list, among other accolades. Boff is also Chairman of the Ad Council and a member of ANA’s Executive Committees and Marketing 50. Previously, Boff was GE’s executive director of global brand marketing. She also served as CMO of iVillage Properties, part of the NBC Universal. Boff joined GE in early 2004 as leader of employee marketing after 18 years of experience in marketing, advertising and communications including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli. Boff is on the Board of Dunkin’ Brands Group, Inc., the parent company of Dunkin’ Donuts and Baskin-Robbins, and is Executive VP for Partnership with Children, a NYC-based organization which provides social support to hard-to-reach school children. Boff earned a BA in Political Science and Psychology from Union College. She and her husband have two children and live in Irvington, NY.