Alyssa Dennis Haba

Alyssa Dennis Haba is an experienced professional in motorsports marketing and strategic planning, currently serving as the Motorsports Strategic Planning & Operations Manager and Chevy Motorsports Marketing Manager at General Motors since April 2021. Prior to this role, Alyssa held key positions at Jack Morton Worldwide as a Senior Project Manager and Production Manager for Chevy Motorsports, where responsibilities included coordinating over 100 motorsports sponsorship events and managing vendor relationships. Additional experience includes positions at NGK Spark Plugs, Palace Sports & Entertainment, the Detroit Tigers, Michigan State University, ESPN, Big Ten Network, and WLNS-TV, showcasing a strong background in event coordination, broadcasting, and marketing. Alyssa holds a Bachelor's degree in Journalism from Michigan State University.