Emma McKay

Emma McKay has extensive experience in customer lifecycle marketing, currently serving as the Customer Lifecycle Marketing Lead at General Motors since September 2025. Prior roles include Manager of Lifecycle Marketing for Loyalty at Loblaw Companies Limited and Lifecycle Marketing Manager at Maple, where Emma oversaw user journeys and developed customized communication programs for various end users. Previous experience also encompasses roles as a Lifecycle Marketing Specialist and Marketing Web Developer at Maple, along with a tenure as a Senior Travel Consultant at allé Travel, where Emma specialized in luxury trip planning. Educational qualifications include studies at the University of Toronto and Humber College, focusing on Web Design and Development.