Petschnig Heidemarie

Petschnig Heidemarie currently serves as the Head of Digital at Generali since June 2020, following a robust career at L'Oréal from 2010 to 2020, where roles included Senior Digital Manager and Senior Product Manager for La Roche-Posay. Key responsibilities included leading digital transformation initiatives, implementing digital communication strategies, and managing P&L across various product lines. Prior experiences include internships at Beiersdorf and Wirtschaftskammer Oesterreich. Heidemarie holds a Master of Business Administration from Alpen-Adria Universität, supplemented by studies at Università degli studi di Roma "Tor Vergata."