Thys Niermeyer

Thys Niermeyer is an accomplished executive with extensive experience in the beauty and cosmetics industry. Currently serving as Managing Director for ghd North America, as well as for Spain and Portugal, Thys has successfully tripled net revenue and significantly increased profits through a digital-first approach and effective influencer marketing strategies over the past 13 years. Previous positions include Commercial Director for Lancome at L'Oreal and Trade Marketing Manager for Henkel, where responsibilities encompassed the design and execution of marketing strategies for Schwarzkopf & Henkel brands. Educational qualifications include advanced management development from IESE Business School and multiple degrees in Business Administration from Erasmus University Rotterdam and the University of Cologne.