FRANCIANO LOBO

Franciano Lobo is a seasoned commercial executive with over 25 years of experience in the multi-brand national and LATAM consumer goods retail market, specializing in sectors such as fashion, luxury, and consumer goods. They have held various leadership positions, including Latam Commercial Manager at Grupo Malwee and Senior Business Manager at Seculus da Amazônia S/A, where they focused on managing commercial teams, restructuring areas, and developing business strategies. Currently, Lobo serves on multiple advisory boards while also holding the role of Commercial Director at Style Box and Senior Executive Commercial Advisor at FJLX International Group. Lobo's educational background includes degrees in Business Administration and Engineering, complemented by post-graduate studies in Marketing and Digital Transformation.