Michelle Boockoff-Bajdek

As Chief Marketing Officer, Michelle Boockoff-Bajdek (BB) leads a global marketing organization focused on helping companies unlock the hidden value inside their greatest asset – their people.

In her role, Michelle is responsible for the company’s marketing strategy to drive growth, generate awareness, and drive demand for Skillsoft solutions among learners, customers, and partners. She oversees all key functions, including customer marketing, corporate communications, demand generation, marketing operations and business development. Most importantly, she serves as the company’s brand evangelist, helping to build a vibrant community of passionate learners.

Prior to Skillsoft, Michelle held several executive roles in the high tech sector, most notably as the CMO of IBM Watson, where she was responsible for marketing the company’s artificial intelligence (AI) products and solutions. Michelle also served as the global head of marketing for The Weather Company, an IBM Business, where she helped companies understand how to anticipate, plan for and ultimately make better decisions – with greater confidence – in the face of weather.

Michelle is a prolific speaker on the topics of emerging technology and marketing trends, and a passionate advocate of the advancement of women in business. Michelle holds a Master’s in Communications Management from Simmons College and sits on the pro-side of the Oxford comma debate.