Goran Safar

Goran Safar currently serves as the Head of Sales for the UAE at Global Ledger since October 2025. Prior experience includes roles at Chainalysis, where Goran held the positions of Regional Manager for the GCC & CIS region and Senior Account Executive for both the GCC region and the Kingdom of Saudi Arabia from April 2023 to October 2025. Goran's extensive background at IBM spans over a decade from June 2011 to April 2023, where roles included zSoftware Sales Manager for the MEP and various positions focused on software renewals and client management across the SEE territory. Early career experience includes technical pre-sales and support roles at Marmis d.o.o. and Triglif d.o.o. Goran completed education at IBM Global Sales School and Gimnazija Moste.