Lauren Lamers

Lauren Lamers serves as the Vice President of Client Consulting at GMR Marketing, where responsibilities include leading the Nissan United Experiential Team for major programs such as the NCAA Final Four and the Heisman House. Duties involve integration across various teams, guidance on workflow efficiencies, oversight of esports and gaming, and mentorship for team growth. Previous roles at GMR include Senior Account Director and Account Director, where management of brand campaigns and client stakeholder relationships was key. Prior experience includes account management positions at Hiebing and Hoffman York, where Lauren ensured project quality, managed client budgets, and oversaw creative development. Academic credentials include a Bachelor of Arts in Strategic Communications from the University of Wisconsin-Madison, with a notable GPA.