The executive team at GOALS has a history of working in creative industries and leading projects. The team is made up of individuals with experience as a Creative Director, Art Director, and Project Manager. The team also has a PHD student. The team's education histories include degrees from the Royal Institute of Art, Konst & Arkitektur, Forsbergs Skola, Advertising and graphic design, Hyper Island, Projektledning, and Changemaker Educations.
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