Laurie Goodman

Laurie Goodman is a seasoned marketing and creative professional with extensive experience in copywriting and brand strategy. As VP of Creative Services and Head of Brand for Marcus by Goldman Sachs since April 2016, Laurie has led creative efforts across multiple lines of business, ensuring brand consistency and customer engagement. Previous roles include Senior Copywriter at Marcus by Goldman Sachs, where Laurie contributed significantly to marketing campaigns and customer communication strategies. Prior experience includes freelance work for various high-profile clients and serving as Senior Copywriter & Brand Strategy at GE Capital Bank, where Laurie played a pivotal role in shaping the brand's voice during its rapid growth. Laurie’s career includes positions in direct marketing and creative leadership with companies such as Awards.com, Proteam.com, Genesis Direct, and Boomerang Direct Marketing. Laurie holds a Bachelor’s degree in Journalism and Russian Language from the University of Denver and a Master’s degree in Soviet and East European Studies from the University of Kansas.