Zachary Trask

Zachary Trask is a seasoned marketing professional with extensive experience in digital marketing and media planning. Currently serving as Media Planning Lead at Goodway Group, Zachary develops comprehensive strategies across various channels, ensuring data-driven recommendations and adherence to industry guidelines, particularly in healthcare marketing. Previously, as Senior Digital Marketing Manager at EmpireCovers, Zachary significantly enhanced PPC campaign efficiency and exceeded growth goals through strategic team management. Earlier roles at Nutrisystem and Gen3 Marketing focused on managing paid search and affiliate marketing channels, optimizing campaigns, and fostering client relationships. Zachary holds a Bachelor of Business Administration in Marketing from West Chester University of Pennsylvania.